Trivy Technologies Pvt. Ltd. is a leading company in the IT consultancy industry based in Mumbai, India. They deal with digital projects such as application development, website development etc. They wanted their brand to be identified with a better and powerful personality, which would reflect their domains and diversity. Hence CorpCrush was born, and they needed a logo and website for their renewed brand.
Duration
5 weeks
Role
I was a part of the project as a logo designer and a UX/UI designer. I was responsible for giving the modernization that the organization wanted in their online presence, in terms of a fresh logo, color schemes, typography and website structure and design.
Tools
Photoshop, Illustrator, Adobe XD
Goals
Project their diversified potential and domains to their clients.
Display their previous works and the plethora of fields they indulge in and those that they plan to expand into.
Connect with the values of the brand
Challenges
The main challenge was to be equally appealing to a wide variety of audience looking for various services in the digital platform, while maintaining the brand identity and organisation values.
The Final Design
Multiple variations and iterations of the logo were created and tested, and it was found that the finalized logo was fresh, appealed to the audience and was in sync with the brand’s identity.
The high fidelity prototypes for the website and its respective testing was done in Adobe XD. It was discovered during testing that the design needed a clearer navigation to enable users to flow smoothly through the website. This was modified as required.
Recommendations
“I would recommend her for the skills and work ethics. It was great working with Sangeetha!”
-Shivansh Agrawal, Founder of CorpCrush
